Sam’s Listening
Text ‘BOXING’ to 85258
SAm’s
Listening
We have partnered up with London Boxing and Shout to relaunch our Sam’s Listening campaign with a confidential 24/7 text support service.
Sam’s Listening was launched on Tuesday 21st September 2021 at West Ham Boxing Club. Named ‘Sam’s Listening’ in memory of former London boxer, amateur and professional coach, Sam Bezzina who tragically died last year at the age of 26, the service is free for anyone to access. A unique provision for sport and clubs, ‘Sam’s Listening’ will support those requiring specialist assistance and provide a sympathetic ear to help them through challenging phases of their life.
Our
support service
Shout is the UK’s first and only free, confidential, 24/7 text messaging support service for anyone who is struggling to cope. Shout was launched in May 2019 and has had more than 1.7 million conversation with people who are anxious, stressed, depressed, suicidal or overwhelmed and who need in-the-moment support.
England and Wales alone saw over 1,600 suicides between April and July last year[1] with three-quarters of these deaths amongst males. Although this was a 18% decrease on the same period in 2019, there is concern about the impacts of the coronavirus pandemic on mental health. The ONS announced in May 2021 that rates of depression across the UK had doubled at the start of the pandemic.[2]
Contact
Us
The free helpline is sponsored through Powerday’s charitable arm, the Powerday Foundation, as part of Powerday’s work to improve health and wellbeing amongst disadvantaged young Londoners. Earlier this year, the Powerday Foundation set out its plan to 2025 aiming to tackle the alarming decline in young people’s health and mental well-being and safety through local employment, sport and education.
If you want to order posters, or receive an awareness pack to promote Sam’s Listening on your social media and in your club, please email marketing@powerday.co.uk
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Prefer to have a chat? Give us a call on 020 8960 4646














Like every life lost to suicide, Sam’s death was a tragedy. We are launching this helpline in his memory, which was a great loss not only to his friends and family but to the world of boxing. We are pleased to support this unique initiative in sport through London Boxing and icap and provide assistance and care to those within the boxing family that might be going through what Sam went through.
Chief Executive Officer, Edward Crossan
Everybody needs somebody to talk to during difficult times and this initiative, through London Boxing, is a positive and contemporary offer to those who need support when things get tough. It is a unique offer through a sport and will ensure people are given positive direction and options towards help when needed.
George Groves, former World Middleweight Champion
Everybody at some stage of their lives needs a sympathetic and specialist ear to be available and offer support plus help to steer through challenging times and circumstances. This free helpline is a key and significant offer of assistance, available at any time. We encourage anyone who needs it to please use it.
Lenny Hagland, London Boxing Chairman