Powerday has today announced a new two year deal with London Irish which will see the company sponsor the Aviva Premiership side until the end of the 2015/16 season.

The Powerday logo will have a predominant position on of the new London Irish O’Neills playing kit next season with its logo also appearing on all first team and Academy training kit, coaching staff wear and replica wear. The extension also includes match day branding and hospitality rights at the Madejski Stadium and the Club’s state of the art new training ground at Hazelwood.

Powerday has been a long term supporter of London Irish, which includes a ten year backing of the London Irish Academy. The company will continue to sponsor the Academy, AASE (Advanced Apprenticeship in Sporting Excellence) and London Irish Amateur Club next season.

Mick Crossan, Chairman of Powerday and President of London Irish Rugby Club led a consortium of London based Irish businessmen in acquiring a majority share of London Irish Rugby Club in December 2013.

Mick Crossan commented on the deal: “Powerday is delighted to continue to be the title sponsor of London Irish Rugby. The family values and unique combination of the professional and amateur clubs touch all levels of the sport from under six through to the elite, fitting well with Powerday’s core values and ongoing community and business initiatives. We look forward to being part of this new and exciting era for London Irish.”

Jim O’Toole, Commercial Director London Irish added: “Powerday has been an excellent long term sponsor of the entire London Irish family. The professional club is proud to carry the Powerday logo into battle in Premiership, LV=Cup and European competitions for a further two years.”