Powerday and London Irish are delighted to confirm today that Powerday will continue as the principal sponsor of both the London Irish professional and amateur clubs for the 2016/17 season.

This will be the fourth successive season that Powerday has been the club’s main sponsor with the company’s logo featuring on the front of the club’s playing shirts and on branding at Madejski Stadium and the club’s world renowned home at Hazelwood.

For over a decade Powerday has also been an enthusiastic supporter of the successful London Irish Academy, raising significant funds through its annual golf day and related activities.

Announcing the continuation of his company’s commercial partnership, Mick Crossan, Chairman of Powerday, said: “London Irish is a special club that shares our values through both their professional and amateur teams. We are proud to support the club’s ambitions to return immediately to the Premiership with their new on and off field teams and also the excellent work they do to promote participation in rugby within the local community. Over the years we have enjoyed the company of many of our friends and clients at London Irish and we look forward to sharing our successes over the coming years.”

London Irish Chief Executive, Bob Casey said: “Powerday is a loyal and effective partner of London Irish and we are pleased that the company has decided to continue its association with the club for another season. This will be a demanding year and knowing that we have a committed main sponsor provides encouragement for all concerned. We are grateful to Mick Crossan and his team at Powerday for their continued support.”

Powerday will be launching the company’s new corporate identity at the start of the new season. The new logo and branding will feature on the club’s merchandise as well as throughout Powerday’s fleet, offices and communications.