Powerday team up with local social enterprise

Powerday are happy to announce that we have formed a new partnership with a local social enterprise and community interest company (CIC), The Syrian Sunflower to provide monthly lunches for staff. We sat down with founder, Majeda Khoury to hear more about her social enterprise and story.

What is the Syrian Sunflower?

The Syrian Sunflower (“TSS”) is an activism platform that uses Syrian cuisine to raise awareness about humanitarian issues plaguing Syria and Syrian refugees. TSS is a registered Community Interest Company (“CIC”) in Britain, established by myself. I am a Syrian refugee and human rights activist. My humanitarian activism goals are accomplished through on-site ad-hoc speeches. The company’s name refers to my detainment time while I was documenting the abuse against women and children during the war, during which my friends planted sunflowers to commemorate me.

Can you please give an outline of your personal story?

Originally, I am not a cook! I am an Architect and human rights activist, but I have a passion for food, I used to use this skill in cooking to care for my friends and family, and to express my feelings to them as well – feed the people.

But when I arrived UK, I was looking for a platform to meet more people to campaign for Syrians human rights, then I started doing cooking classes, I met hundreds of people who attended my classes to listen to untold story about Syria (especially the Syrian women).

What are the objectives of your social enterprise?

In addition to its humanitarian activism work, TSS’s social mission is to empower female Syrian refugees through leadership and networking skill training, entrepreneurship training, and employment opportunities in the food sector. Furthermore, TSS donates 5% of its profits to charitable organisations working with refugees. TSS’s customer portfolio of medium and small organisations; social enterprises; non-governmental organisations; and socially influential private individuals have set the platform on the track to excelling at delivering its separate social and political missions.

Please explain your love for food and cooking.

“When you share food, you share love”. It’s how I sum up Syrian food. The food is full of the taste of love, it’s colourful and there are lots of special flavours. I am on a mission to use my cooking, through catering, plus being a job, but also to raise the awareness of the Syrian humanitarian crisis. Particularly.

What makes my food so good? I take a lot of care over the details and the presentation. Food is one of the ways I express my feelings to others. When you share food, you really share love. You ask others to open their hearts and minds. The connection of the dishes also celebrate the rich heritage of Syrian culture and there is so much to learn.

What made you decide to collaborate with Powerday in terms of social value?

I believe that businesses with environmental missions share some common principles, and this applies to the Syrian sunflower and to the Powerday. Also, I am keen to work with the people in my community as I am based in West London.

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We were pleased to have awarded this contract to Powerday.  They have delivered their services efficiently and reliably, achieved high recycling rates and 100% recovery, meeting our requirements throughout the project.  They have been easy to deal with, reasonable and fair.  We have been particularly impressed with their account management and waste reporting capabilities

Dave France, Project Director, Ecoworld Ballymore

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